I think that caring vets really want to do what’s best. I also think the odds are stacked against them right now. So my “job,” as I see it, is to join the chorus of voices that can give their clients as much information as possible so that they can ask the hard questions and press the outer edges of the envelope.
Until vets disentangle the knot between financial health of their practice from dependence on the sale of dry food, this problem will remain with us.
If you're a vet? Thank you being here - you can't possibly know how happy I am that you're here. I'd be honored if you would read my open letter and have a look at the sample client handout I've prepared.
And I'd be happy to hear from you too.
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