L'il Bite of the Day - We Need Veterinarian Allies!

Vets are a powerful potential ally in the David versus Goliath-esque effort to shift the status quo on how we feed our cats. 

But for that shift to happen means vets must start asking some hard, potentially game-changing questions about their own profession's relationship with the pet food industry. And seek out informed and unbiased information on nutrition. 

The information vets need to become savvy guides for their clients is not conspicuous in veterinary education, near as I can conclude. If it were, then there would be many fewer bags of dry food in vet clinics. The shift also requires demand from the ground up — from the consumers of information those paying for cat food who can encourage, if not demand, sane choices.


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